Case Study: Brand Consistency - The Framework for Success
If we pause to consider the world's most recognizable brands, we know that simply an icon or color can remind us of a brand. Think of the Adidas...
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Most people are familiar with Coca Cola's Bears, Geico's Gecko, and Salesforce's Codey Bear. Why are organizations that accompany their branding with characters so effective?
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2) Distinctiveness: a study by Ehrenberg-Bass showed that the brand asset with most potential for exclusivity is characters, followed by logos and typography. Characters can't be knocked off and ensure your advertising gets attributed to your brand.
3) Consistency: the best ads run for decades, not quarters. Characters never grow old, never die, and never get encumbered in embarrassing scandals. Characters, like Smokey Bear, adopted in 1944 by the U.S. Forest Service and the Ad Council to instill fire prevention into school-age children, last a lifetime.
Handing out custom plush toys of your mascot is a great way to celebrate team spirit. Whether you are looking for a stuffed mascot or to simply bring the icon in your logo to life as a 3D plush, our team delivers quality plush made from soft fabrics by high-strength stitching techniques.
We're here to help you through every step of the process - from fantasy to friend, silly sketch to smashing success, and concept to completion. Do you want to take your brand to the next level? Contact us to begin developing your brand's special character or logo and bring it to 3D life!
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Case Study: What are the top Tradeshow Giveaways?
Did you know 52% of attendees are more likely to visit an exhibit if it’s offering a promotional giveaway? A well laid out booth is a start but if...
Case Study: Jerr-dan's Plush Toys
I can Carry 5 Tons, Yet I'm soft and Furry. What am i? Jerr-Dan is a towing and vehicle recovery equipment manufacturer, known for setting standards...