Sneaker enthusiasts can add yet another new asset to their collection, although this time to their toy closet, not their shoe closet. Lego is releasing a buildable brick version of the Adidas Superstar sneaker, complete with laces and a shoebox.
Lego's designers have certainly done justice to the original sneaker's iconic look, replicating the shoe's shell-shaped toe and serrated three stripes. If successfully constructed, the replica measures 4.7" H x 10.6" W. Lego is also selling the set with a display stand, helping to cement the toy's market positioning as a collectible.
The announcement comes a week after the company introduced a 2,079-piece vintage model typewriter. Once a fixture in nearly every office across the globe, the trusty typewriter is now all but extinct.
This archival toy is complete with moving keys and a carriage. Designed to mirror the method of a classic typewriter, the set features a center typebar that rises when a key is pressed. This links to the carriage, which moves across as you type. There is also a platen roller, into which real paper can be fed.
The idea for this concept was submitted to the Lego Ideas platform by British Lego fan Steve Guinness. In a press release from Lego, Guinness commented: "I wanted to create something totally different from anything that Lego has ever done before and showcase that you really can make anything out of Lego. I hope it will bring nostalgia to adult fans like me, and wonder and curiosity to younger fans who might not have ever seen a real typewriter!" The target market for the typewriter, which is said to retail at $199.99, is adult Lego builders.
Vice-president of global marketing at Lego, Federico Begher, stated in the release: "For many, the escape from the connected world to the simplicity of the typewriter is a similar experience to the mindful process of building with Lego bricks. Here, we have a Lego set that combines these two worlds seamlessly and like its real-life counterparts, is something Lego fans will be proud to display in their homes."
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